Effective Date: May 10, 2025

Fits AI (“we”, “our”, or “us”) values your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our mobile application, Fits AI (the “App”).

1. Information We Collect

a. Wardrobe Photos & Clothing Data

When you upload images of your wardrobe, we store those images securely to generate outfit suggestions using AI. These images remain private and are not shared with third parties.

b. User-Provided Information

We may collect information you voluntarily provide, such as your name, email address, style preferences, height, and lifestyle information, which helps improve outfit accuracy.

c. Device & Usage Data

We may collect anonymized device data (such as your device type and OS version) and usage analytics to help us improve performance and user experience.

d. Location (Optional)

If you opt-in to weather-based outfit recommendations, we request access to your location. Your location is used solely to determine local weather and is not stored or shared.

2. How We Use Your Data

• To generate personalized outfit suggestions
• To improve and train our AI algorithms
• To provide customer support and troubleshoot issues
• To enforce compliance with our Terms of Service
• To process subscription payments (handled securely via Apple In-App Purchases)

3. Data Storage & Security

We store your data securely using industry-standard practices. Images and personal data are protected using encryption and access controls. We do not sell your data to third parties.

4. Children's Privacy